Plausible Analytics

Plausible Analytics is a privacy-first, open-source web analytics platform built as a deliberate alternative to Google Analytics. Founded in 2019 by Uku Täht and Marko Saric, Plausible Insights OÜ is an independent, bootstrapped company based in Estonia that funds its development entirely through user subscriptions rather than investor capital.

The platform collects web traffic data — pageviews, unique visitors, bounce rates, session duration, referrers, UTM campaign attribution, and custom events — without storing any personally identifiable information. It uses no cookies and no persistent identifiers, making it natively compliant with GDPR, CCPA, and PECR without requiring consent banners or cookie notices. The tracking script weighs under 1 KB, meaning it adds near-zero overhead to page load times.

All analytics are presented on a single, scrollable dashboard designed to be read at a glance. There are no custom report builders, no layers of menus, and no training required — the goal is that any team member can interpret the data without analytics expertise.

Plausible is available as a managed cloud service (Plausible Cloud) and as a self-hosted Community Edition under the AGPL-3.0 license. The Community Edition is functionally equivalent to the cloud product and can be deployed via Docker on any Linux server. A 30-day free trial is offered for the cloud service with no credit card required.

Higher-tier plans unlock additional capabilities such as funnel analysis, revenue tracking, custom properties, team access controls, and Looker Studio integration. An API is available for embedding stats in external dashboards or automating data exports. Plausible is widely used by indie developers, small SaaS products, content publishers, and privacy-conscious organizations as a direct replacement for Google Analytics.