Umami

Umami is a modern, open-source web analytics platform designed for organizations that want full data ownership and privacy compliance without compromising on usability. It delivers core web analytics — pageviews, sessions, bounce rates, referrers, UTM campaign attribution, funnels, and custom events — through a clean, single-page dashboard that loads quickly and requires minimal configuration.

The platform ships as a 2 KB tracking script, compared to Google Analytics' 45 KB payload, making it negligibly fast to load on any page. It collects no personally identifiable information, uses no cookies, and requires no consent banner, making it compliant with GDPR, CCPA, and similar privacy regulations by default.

Deployment follows two paths. Umami Cloud is a managed hosting service with a free tier and paid plans, requiring no infrastructure management. Self-hosting runs on Node.js with a PostgreSQL or MySQL backend and is available under the MIT license at zero cost — a single VPS instance with 1 vCPU and 1 GB of RAM can handle hundreds of thousands of monthly pageviews comfortably. Docker Compose deployment achieves a working instance in minutes.

Beyond basic web analytics, Umami includes funnel analysis, cohort tracking, session replay, and a real-time activity dashboard. Custom events allow teams to track specific interactions — button clicks, form submissions, purchases — and measure conversion goals. An API enables programmatic data access for embedding metrics in external dashboards or automating reports.

Umami is built with Next.js and React, making it approachable for developers who want to customize or extend the codebase. Self-hosted instances store all data in the team's own database, enabling complete export and migration flexibility.