Vercel Analytics
FreemiumTraffic insights for your Vercel deployment, built in.
Published 27 September 2026 · Last updated 1 October 2026
VercelScores
About Vercel Analytics
Vercel Analytics is Vercel's built-in web analytics product, installed as the @vercel/analytics package into a project already deployed on Vercel. It automatically tracks page views and lets a project fire custom events, without cookies or personally identifiable data collection, and it stays silent in local development so test traffic never skews the numbers.
Integration is a single <Analytics /> component for Next.js and React apps, or an inject() call for any other framework served through Vercel, with no separate script tag or third-party account to manage. Reports show up in a dedicated tab of the Vercel dashboard used to manage deployments, next to the related Speed Insights product for Core Web Vitals.
Pricing is event-based. The Hobby plan includes 50,000 events a month at no cost and pauses collection at the limit rather than charging, while Pro and Enterprise teams are metered per collected event. A Web Analytics Plus add-on extends the reporting window, adds UTM parameter support, and allows more properties on custom events. The scope is intentionally narrow: page views and custom events, not session replay, feature flags, or funnels. It also only works for projects hosted on Vercel, since the collection endpoint is tied to the deployment.
Key Features
- Automatic page-view tracking through a single <Analytics /> component
- Custom event tracking with no cookies or personal data collection
- Reports inside the same dashboard used to manage deployments
- Reporting windows from 1 to 24 months depending on plan
- UTM parameter support and extra custom-event properties with Web Analytics Plus
- An inject() call for frameworks other than Next.js and React
Pros
- No separate analytics account or script tag to manage — install one package and it works
- Privacy-friendly by default, no cookie consent banner required
- Stays silent in local development so test traffic doesn't skew reports
- Sits next to Speed Insights in the same Vercel dashboard for a unified view
Cons
- Only works for projects actually deployed on Vercel
- Scope is limited to page views and custom events — no session replay, feature flags, or funnels like PostHog
- Event-based pricing can add up for high-traffic sites beyond the Hobby plan limits
Vercel Analytics Pricing
Freemium- · 50,000 events a month included at no cost
- · 1-month reporting window
- · Collection pauses at the limit and Hobby teams are never charged
- · $10 a month per team on top of Pro
- · 24-month reporting window and UTM parameters
- · 8 properties on custom events
- · $0.03 per 1,000 collected events, billed on usage
- · Custom events with 2 properties
- · 12-month reporting window
- · Custom event pricing
- · 24-month reporting window and UTM parameters
- · 8 properties on custom events
Tools Related to Vercel Analytics
Part of(1)
Vercel Analytics is Vercel's built-in web analytics product, only available for projects already deployed on Vercel.
Alternatives to Vercel Analytics(4)
Vercel Analytics is a zero-setup default for teams already on Vercel, while Plausible is a dedicated, self-hostable analytics product with a longer data-retention story and no platform lock-in.
Vercel Analytics ships with the platform and needs no separate account, while Umami is open-source and self-hostable for teams that want to own their analytics data outright.
Vercel Analytics is a lighter, privacy-friendly, no-cookie alternative that only works on Vercel; Google Analytics works on any host and carries deeper integration with Google Ads and Search Console at the cost of cookies and a consent banner.
Vercel Analytics covers page views and custom events with no setup for Vercel-hosted projects; PostHog is a much broader product analytics platform with session replay, feature flags, and experimentation for teams that need more than traffic reporting.
