Vercel Analytics
FreemiumTraffic insights for your Vercel deployment, built in.
Published 27 September 2026
VercelScores
About Vercel Analytics
Vercel Analytics is Vercel's built-in web analytics product, installed as the @vercel/analytics package directly into a project already deployed on Vercel. It automatically tracks page views and lets a project fire custom events, without cookies or personally identifiable data collection, and it stays silent in local development so test traffic never pollutes the numbers.
Integration is a single <Analytics /> component for Next.js and React apps, or an inject() call for any other framework served through Vercel — no separate script tag or third-party account to manage. Reported data shows up in a dedicated tab inside the same Vercel dashboard used to manage deployments, alongside the related Speed Insights product for Core Web Vitals.
Pricing is event-based: free within Hobby-plan usage limits, then metered per collected event on Pro and Enterprise teams, with a Web Analytics Plus add-on unlocking longer data retention and deeper reporting. The scope stays intentionally narrow — page views and custom events, not session replay, feature flags, or funnels — and it only works for projects hosted on Vercel, since the collection endpoint is tied to the deployment itself.
Key Features
- Automatic page-view tracking via a single <Analytics /> component
- Custom event tracking with no cookies or PII collection
- Reports inside the same dashboard used to manage deployments
Pros
- No separate analytics account or script tag to manage — install one package and it works
- Privacy-friendly by default, no cookie consent banner required
- Stays silent in local development so test traffic doesn't skew reports
- Sits next to Speed Insights in the same Vercel dashboard for a unified view
Cons
- Only works for projects actually deployed on Vercel
- Scope is limited to page views and custom events — no session replay, feature flags, or funnels like PostHog
- Event-based pricing can add up for high-traffic sites beyond the Hobby plan limits
Vercel Analytics Pricing
FreemiumTools Related to Vercel Analytics
Part of(1)
Vercel Analytics is Vercel's built-in web analytics product, only available for projects already deployed on Vercel.
Alternatives to Vercel Analytics(4)
Vercel Analytics is a zero-setup default for teams already on Vercel, while Plausible is a dedicated, self-hostable analytics product with a longer data-retention story and no platform lock-in.
Vercel Analytics ships with the platform and needs no separate account, while Umami is open-source and self-hostable for teams that want to own their analytics data outright.
Vercel Analytics is a lighter, privacy-friendly, no-cookie alternative that only works on Vercel; Google Analytics works on any host and carries deeper integration with Google Ads and Search Console at the cost of cookies and a consent banner.
Vercel Analytics covers page views and custom events with no setup for Vercel-hosted projects; PostHog is a much broader product analytics platform with session replay, feature flags, and experimentation for teams that need more than traffic reporting.
Learning Resources
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