Wix
FreemiumCreate a Website You're Proud Of.
Published 29 May 2026 · Last updated 28 September 2026
Scores
Popularity3/5
Large user base among small businesses and individuals; less respected by professional developers.
Learning Curve2/5
Visual drag-and-drop builder; non-technical users are productive from day one.
Flexibility4/5
Velo JS API enables custom business logic; the app market extends functionality further.
Performance4/5
Hosted CDN delivers assets efficiently; Wix's rendering engine has improved significantly.
Portability1/5
Complete lock-in; no code export; fully proprietary with no self-hosting path.
About Wix
Wix is a cloud-based website builder that allows anyone to create professional websites without writing code. At its core is a drag-and-drop editor (Fluid Engine) with full creative control over layout — more design flexibility than most no-code builders. An AI assistant (Wix ADI) can generate a complete site design from a short business description, which can then be customised manually.
The platform covers the full website lifecycle: 900+ professionally designed templates, SEO tools and Google Search Console integration, built-in e-commerce (products, checkout, multi-currency payments), appointment and booking management, and a blog. The Wix App Market extends functionality with 250+ first- and third-party integrations.
Wix Studio targets agencies and professional designers who need more structural control and client collaboration features. Velo by Wix unlocks a full-stack development layer — adding JavaScript APIs, serverless functions, and database collections for building custom web applications on the Wix infrastructure. Wix serves 230+ million users and is publicly traded on Nasdaq.
Key Features
- Drag-and-drop editor with pixel-perfect control
- 900+ customizable templates across industries
- AI-powered website creation (Wix ADI)
- Built-in e-commerce with multiple payment options
- SEO wizard and marketing integrations
- App Market with 250+ extensions
- Free SSL certificate and managed hosting
- Mobile optimization included
Pros
- Easy to use with no coding required
- Huge template library and design flexibility
- All-in-one platform (hosting, domain, tools)
- Good e-commerce features for small businesses
- Reliable performance and security
- 24/7 customer support
Cons
- Sites are not portable (locked to Wix)
- Free plan displays Wix ads
- Can become expensive with add-ons
- Limited control over code-level optimizations
- Template switching is difficult after launch
- Loading speed can be slower than custom sites
Wix Pricing
Freemium- · Wix-branded subdomain
- · Wix ads on site
- · 500MB storage
- · Basic support
- · Free domain for the first year
- · 2 GB storage space
- · 2 site collaborators
- · No Wix ads, no e-commerce checkout
- · Free domain for the first year
- · 50 GB storage space
- · 5 site collaborators
- · Basic e-commerce checkout
- · Free domain for the first year
- · 100 GB storage space
- · 10 site collaborators
- · Standard e-commerce, multiple currencies, automated sales tax
- · Unlimited storage space
- · 100 site collaborators
- · Advanced e-commerce and priority support
- · Yearly-billed rate; month-to-month costs more
Tech Stacks with Wix
Learning Resources
View all →Tools Related to Wix
Integrates with Wix(2)
Wix lists Stripe as a built-in payment provider: connecting a Stripe account under Accept Payments lets Wix Stores, Bookings, and pricing plans take card payments through Stripe.
Wix has a built-in Google Analytics integration — paste the GA4 Measurement ID under Settings → Marketing Integrations → Google Tag and the site reports to GA natively, no code.
Alternatives to Wix(7)
Bubble builds complex database-driven web apps; Wix is for simpler marketing and portfolio sites — different complexity levels.
Wix is simpler and more beginner-friendly; Webflow gives designers pixel-level control but has a steeper learning curve.
Direct consumer website builder competitors; Squarespace has stronger templates and design consistency, Wix has more flexibility and a larger app marketplace.
Framer is a design-focused web builder with React output; Wix is a general website builder — Framer suits design-forward sites.
Wix has a built-in e-commerce app; WooCommerce is a WordPress plugin for stores — WooCommerce is more capable for serious e-commerce.
Shopify is dedicated e-commerce; Wix is a general website builder with e-commerce — Shopify for serious stores, Wix for simple product listings.
Vendor
Wix
Website →Tags
Details
- Maintained
- Yes
- Audience
- Non-technical
- Generated stack
- HTML, CSS, JavaScript
- Hosting
- Cloud only
- Code export
- No
- DB included
- Yes
