Wix

Wix

Freemium

Create a Website You're Proud Of.

No-Code / Low-Code
Website Builders

Published 29 May 2026 · Last updated 28 September 2026

Scores

Popularity3/5

Large user base among small businesses and individuals; less respected by professional developers.

Learning Curve2/5

Visual drag-and-drop builder; non-technical users are productive from day one.

Flexibility4/5

Velo JS API enables custom business logic; the app market extends functionality further.

Performance4/5

Hosted CDN delivers assets efficiently; Wix's rendering engine has improved significantly.

Portability1/5

Complete lock-in; no code export; fully proprietary with no self-hosting path.

About Wix

Wix is a cloud-based website builder that allows anyone to create professional websites without writing code. At its core is a drag-and-drop editor (Fluid Engine) with full creative control over layout — more design flexibility than most no-code builders. An AI assistant (Wix ADI) can generate a complete site design from a short business description, which can then be customised manually.

The platform covers the full website lifecycle: 900+ professionally designed templates, SEO tools and Google Search Console integration, built-in e-commerce (products, checkout, multi-currency payments), appointment and booking management, and a blog. The Wix App Market extends functionality with 250+ first- and third-party integrations.

Wix Studio targets agencies and professional designers who need more structural control and client collaboration features. Velo by Wix unlocks a full-stack development layer — adding JavaScript APIs, serverless functions, and database collections for building custom web applications on the Wix infrastructure. Wix serves 230+ million users and is publicly traded on Nasdaq.

Key Features

  • Drag-and-drop editor with pixel-perfect control
  • 900+ customizable templates across industries
  • AI-powered website creation (Wix ADI)
  • Built-in e-commerce with multiple payment options
  • SEO wizard and marketing integrations
  • App Market with 250+ extensions
  • Free SSL certificate and managed hosting
  • Mobile optimization included

Pros

  • Easy to use with no coding required
  • Huge template library and design flexibility
  • All-in-one platform (hosting, domain, tools)
  • Good e-commerce features for small businesses
  • Reliable performance and security
  • 24/7 customer support

Cons

  • Sites are not portable (locked to Wix)
  • Free plan displays Wix ads
  • Can become expensive with add-ons
  • Limited control over code-level optimizations
  • Template switching is difficult after launch
  • Loading speed can be slower than custom sites

Wix Pricing

Freemium
FreeFree
  • · Wix-branded subdomain
  • · Wix ads on site
  • · 500MB storage
  • · Basic support
Light$17/monthly
  • · Free domain for the first year
  • · 2 GB storage space
  • · 2 site collaborators
  • · No Wix ads, no e-commerce checkout
Core$29/monthly
  • · Free domain for the first year
  • · 50 GB storage space
  • · 5 site collaborators
  • · Basic e-commerce checkout
Business$39/monthly
  • · Free domain for the first year
  • · 100 GB storage space
  • · 10 site collaborators
  • · Standard e-commerce, multiple currencies, automated sales tax
Business Elite$159/monthly
  • · Unlimited storage space
  • · 100 site collaborators
  • · Advanced e-commerce and priority support
  • · Yearly-billed rate; month-to-month costs more

Tech Stacks with Wix

Wix Website

Project

Professional website built entirely in Wix: drag-and-drop design, built-in hosting, and e-commerce capabilities with no coding required.

Payments add-on:
Analytics add-on:

Tools Related to Wix

Integrates with Wix(2)

Wix lists Stripe as a built-in payment provider: connecting a Stripe account under Accept Payments lets Wix Stores, Bookings, and pricing plans take card payments through Stripe.

Wix has a built-in Google Analytics integration — paste the GA4 Measurement ID under Settings → Marketing Integrations → Google Tag and the site reports to GA natively, no code.

Alternatives to Wix(7)

Bubble builds complex database-driven web apps; Wix is for simpler marketing and portfolio sites — different complexity levels.

Wix is simpler and more beginner-friendly; Webflow gives designers pixel-level control but has a steeper learning curve.

Direct consumer website builder competitors; Squarespace has stronger templates and design consistency, Wix has more flexibility and a larger app marketplace.

Framer is a design-focused web builder with React output; Wix is a general website builder — Framer suits design-forward sites.

Wix has a built-in e-commerce app; WooCommerce is a WordPress plugin for stores — WooCommerce is more capable for serious e-commerce.

Shopify is dedicated e-commerce; Wix is a general website builder with e-commerce — Shopify for serious stores, Wix for simple product listings.

Tags

Free TierNo-codeWeb DevelopmentE-commerce

Details

Maintained
Yes
Audience
Non-technical
Generated stack
HTML, CSS, JavaScript
Hosting
Cloud only
Code export
No
DB included
Yes