Scores
About
Make (formerly Integromat) is a visual automation platform for building multi-step workflows — called Scenarios — without code. Unlike Zapier's linear step list, Make uses a canvas where modules (app actions) are connected by lines with animated data bubbles that visually show what data flows between each step during a run, making complex logic easy to reason about.
Data transformation is Make's strongest differentiator. Built-in functions handle text manipulation, date formatting, JSON parsing, math operations, and regex — far beyond Zapier's formatter. Iterators split arrays so each item is processed individually; Aggregators collect results back into a single output. Router modules branch a scenario based on conditions, with each branch running its own module sequence.
Make was acquired by Celonis in 2022. It connects 1,500+ apps, supports minute-level scheduling, and is cloud-only. Pricing is operations-based rather than task-based, which can be more cost-effective for high-volume pipelines.
Key Features
- Visual scenario builder with real-time data flow visualization
- Powerful built-in data transformation and manipulation tools
- Iterators and aggregators for complex data processing
- Router modules for visual conditional branching
- Per-module error handling for robust workflows
- 1,500+ app integrations with detailed configuration options
- Unlimited scenario complexity even on lower tiers
- High processing speed for time-sensitive automations
Pros
- Superior UX with beautiful visual data flow
- More powerful data transformation than Zapier
- Iterators/aggregators enable complex data processing
- Visual router is more intuitive than Zapier Paths
- Higher operation limits at similar price points
- Better for technical/complex automations
- Per-module error handling is more granular
- Generally faster execution speeds
Cons
- Fewer app integrations than Zapier (though catching up)
- Learning curve slightly steeper due to advanced features
- Documentation not as comprehensive as Zapier's
- Smaller community and template library
- Customer support can be slow on lower tiers
- Some integrations less polished than Zapier equivalents
- Pricing based on operations can be confusing
- No self-hosting option
Pricing
Freemium- · 1,000 operations per month
- · 10 GB transfer
- · 5 active scenarios
- · Community support
- · 10,000 operations per month
- · 1 TB transfer
- · Unlimited scenarios
- · 1 team user
- · 100K operations per month
- · 10 TB transfer
- · Unlimited users
- · Premium apps
- · 300K operations per month
- · Unlimited transfer
- · Unlimited users
- · Advanced admin
- · Custom operations
- · SSO/SAML
- · Advanced security
- · SLA guarantee
Possible Stacks
Make + Google Sheets
ProjectNo-code automation workflows with Make (formerly Integromat) and Google Sheets as the data layer.
Automation
Make + WordPress + Google Sheets
ProjectLog WordPress form submissions and post events to Google Sheets via Make's visual scenario builder. More multi-step logic than Zapier — filter, transform, and route data before it lands in your spreadsheet.
Make + Webflow + Google Sheets
ProjectRoute Webflow form submissions to Google Sheets via Make's visual workflow builder. A more flexible alternative to Zapier for non-technical teams who need branching logic, data transformation, or multi-step processing before the data hits the spreadsheet.
Related Tools
Works well with (3)
Integrates with (3)
Alternative to (2)
Learning Resources
No resources yet — check back soon.
