Make
FreemiumDesign, build, and automate anything.
Published 29 May 2026 · Last updated 27 September 2026
Scores
Popularity3/5
Strong in no-code automation; smaller than Zapier but popular with technical marketers.
Learning Curve2/5
Visual scenario builder is learnable quickly; complex branching and iterators add depth.
Flexibility5/5
HTTP modules, iterators, custom code, and an open API cover virtually any workflow.
Performance4/5
Scenario execution is efficient for cloud automation; inherently async nature adds latency.
Portability2/5
Some JSON export but non-standard; cloud-only platform with limited portability.
About Make
Make (formerly Integromat) is a visual automation platform for building multi-step workflows, called Scenarios, without writing code. Where Zapier lays out a linear list of steps, Make uses a canvas: modules (app actions) are joined by lines, and during a run small data bubbles show exactly what passed between each step, which makes branching logic easier to follow and debug.
Data transformation is what sets Make apart. Built-in functions cover text, dates, math, JSON parsing, and regex. Iterators split an array so each item runs through the following modules on its own, aggregators collect the results back into one bundle, and routers branch a scenario on conditions, each branch with its own sequence. Error handlers can be attached to individual modules, so one failed call does not have to stop the whole run.
Make connects to more than 3,000 apps, and an HTTP module reaches any API without a ready-made app. Newer additions include AI agents that can call scenarios as tools and an on-prem agent for reaching systems inside a private network. The platform itself is cloud-only; there is no self-hosted edition. Integromat was acquired by Celonis in 2020 and rebranded as Make in 2022.
Pricing is based on credits: a standard module run uses one credit. A free plan covers light use with two active scenarios, and paid plans (Core, Pro, Teams) add unlimited scenarios, one-minute scheduling, and larger credit volumes, with Enterprise sold through sales.
Key Features
- Visual scenario canvas that shows data passing between modules during a run
- Built-in functions for text, dates, math, JSON, and regex
- Iterators and aggregators for processing arrays item by item
- Routers for conditional branching with separate module sequences
- Per-module error handlers for retries, fallbacks, and rollbacks
- 3,000+ app integrations plus an HTTP module for any API
- AI agents that can call scenarios as tools
- On-prem agent for reaching systems inside a private network
Pros
- Visual canvas makes complex, branching workflows easy to follow and debug
- Stronger built-in data transformation than Zapier's Formatter
- Iterators and aggregators handle arrays without custom code
- More automation volume per dollar than Zapier for multi-step workflows
- Granular per-module error handling
Cons
- Fewer app integrations than Zapier
- Steeper learning curve than Zapier for non-technical users
- Credit-based pricing takes effort to estimate for large scenarios
- No self-hosted edition, so data always passes through Make's cloud
- Smaller template library and community than Zapier
Make Pricing
Freemium- · 1,000 credits per month (one credit per module run for standard modules)
- · 2 active scenarios
- · 15-minute minimum scheduling interval
- · 10,000 credits per month; extra credits bought in packs
- · Unlimited active scenarios
- · Credit tiers up to 300,000 credits per month
- · Billed annually; month-to-month costs more
- · 10,000 credits per month; extra credits bought in packs
- · Priority execution, custom variables, full-text log search, AI agents
- · Credit tiers up to 8 million credits per month
- · Billed annually; month-to-month costs more
- · 10,000 credits per month; extra credits bought in packs
- · Team roles, permissions, and shared scenario templates
- · Billed annually; month-to-month costs more
- · Custom credit volume
- · Custom functions and enterprise apps
- · Advanced security, SSO, and 24/7 support
- · Contact sales for pricing
Tech Stacks with Make
Make + Spreadsheet Database
ProjectNo-code automation workflows with Make (formerly Integromat) and Airtable or Google Sheets as the data layer.
WordPress Automation
ProjectAutomate WordPress without writing custom plugins. n8n connects to WordPress's REST API to trigger workflows on new posts, form submissions, and user registrations, routing data to email services, Slack, Airtable, or any other tool in your stack.
Stripe Automation
ProjectAutomate payment operations with n8n and Stripe. Trigger workflows on payment success, subscription changes, refunds, and disputes to sync to accounting tools, update databases, send receipts, or notify sales and support teams.
Tools Related to Make
Works well with Make(1)
Shopify is one of Make's most popular integrations — Make automates Shopify order processing, inventory sync, and customer notifications.
Integrates with Make(8)
Make's Airtable module supports full CRUD operations and record search; routinely used to sync Airtable with external systems in multi-step scenarios.
Make's Webflow modules cover form submissions and CMS collection events, and can create or update CMS items from a Make scenario.
Make has a native Stripe integration — used to automate payment workflows: new Stripe subscription → create CRM record, invoice paid → update spreadsheet.
Google Sheets is one of Make's most used apps: scenarios watch sheets for new rows and write results back, making Sheets a simple data store for automations.
Make's WordPress modules trigger on new posts, form submissions, WooCommerce orders, and user registrations, feeding those events into a Make scenario.
Make (formerly Integromat) has a first-party OpenAI module for chat completions, image generation, and embeddings — one of the most used modules in Make's AI automation category.
Alternatives to Make(2)
Both build complex multi-step workflows on a visual canvas; n8n is fair-code and self-hostable with code nodes, while Make is cloud-only with stronger no-code data transformation.
Most direct no-code automation competitors; Make supports more complex multi-step flows with branching logic, Zapier is simpler and has more pre-built integrations.
Vendor
Celonis
Website →Tags
Details
- Maintained
- Yes
- Tool type
- Workflow
- Hosting
- Cloud only
- DB included
- No
- Audience
- Semi-technical