Zapier
FreemiumAutomate your work. Zapier connects 6,000+ apps to help you automate your work.
Scores
About
Zapier is the pioneer of no-code workflow automation, founded in 2011. A Zap connects two or more apps through a trigger-action model: an event in one app (a new Salesforce lead, a Gmail message, a Stripe payment) fires one or more actions in other apps (create a Notion record, send a Slack message, add a row to Google Sheets) — all configured through a visual step-by-step builder without code.
Multi-step Zaps can include Paths (conditional branching), Filters (only continue if criteria match), Delay steps, and Formatter steps for data transformation. With 6,000+ supported apps — the largest integration library in the industry — Zapier covers almost every SaaS tool a business might use.
Zapier is cloud-only and optimised for non-technical users. For more complex data transformations or self-hosting requirements, Make and n8n are common alternatives.
Key Features
- Largest app ecosystem: 6,000+ integrations
- No-code visual builder—anyone can create automations
- Multi-step workflows with complex logic paths
- Filters and conditional branching
- Built-in Tables for data storage and manipulation
- Transfer feature for scheduled data migration
- Easy error handling and retry mechanisms
- Extensive templates and community Zaps
Pros
- Unmatched integration library—connects to almost anything
- Beginner-friendly with excellent UX for non-technical users
- Reliable infrastructure with excellent uptime
- Large community with thousands of pre-built templates
- Robust error handling and monitoring
- Regularly adding new apps and features
- Good documentation and support resources
- Zapier CLIs for developers building custom integrations
Cons
- Can get expensive as task volume grows
- Task limits on lower plans can be restrictive
- Advanced features (Paths, Tables) only on higher tiers
- Pricing model based on tasks can be unpredictable
- Limited customization compared to code-based solutions
- Some popular apps require premium subscriptions
- Multi-step Zaps can become complex to debug
- Not self-hostable—data always flows through Zapier servers
Pricing
Freemium- · 100 tasks per month
- · 5 Zaps active
- · Multi-step Zaps
- · Basic support
- · 750 tasks per month
- · 20 Zaps active
- · 15-minute update speed
- · Email support
- · 2,000 tasks per month
- · Unlimited Zaps
- · 2-minute update speed
- · Logic paths & custom logic
- · 10,000 tasks per month
- · Unlimited Zaps
- · Unlimited users
- · Admin features
- · 50,000 tasks per month
- · Unlimited users
- · SSO & advanced admin
- · Dedicated support
Possible Stacks
Airtable + Zapier
ProjectNo-code automation stack — use Airtable as a flexible database and Zapier to connect it with hundreds of other apps.
Zapier + WordPress + Airtable
ProjectCapture WordPress form submissions and post events into Airtable via Zapier — no code required. New entries land instantly in a structured Airtable base for lead tracking, content management, or contact lists.
Related Tools
Works well with (5)
Integrates with (3)
Alternative to (2)
Learning Resources
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